What is matcha and why is it suddenly everywhere?
What is matcha and why are you suddenly seeing it everywhere?
Matcha is one of the most popular flavors right now. You find it in coffee shops, smoothies, desserts, and even skincare products. But what exactly is it? And why is it suddenly such a hype?
What exactly is matcha?
Matcha is a powdered green tea from Japan. It's made from young tea leaves grown in the shade, slowly dried, and then ground into a bright green powder. Unlike regular tea, matcha is made with the whole leaf, resulting in a more intense flavor and more nutrients.
The flavor is subtle, slightly bitter, herbal, and refreshing. And because matcha pairs perfectly with mild flavors like oatmeal and vanilla, it's increasingly appearing in modern recipes.
From tea ceremony to snack
Matcha has its roots in traditional Japanese tea ceremonies, but it's become a staple on menus worldwide. And recently... in your snack drawer, too.
At BitesWeLove, we thought: what if we put matcha in a bar? No syrup, no artificial additives, just pure flavor in a soft, plant-based oat bar.
The result is our new Matcha Bar – a limited edition bar with organic Japanese matcha, a hint of vanilla and less than one gram of sugar.
No time for a latte?
Then this bar is your new go-to. For on the go, between meetings, or just with tea. Matcha isn't just a trend. It's a vibe. Order the Matcha bar now via 2 options: