Our story
We believe cravings are natural signals. They are part of how we navigate comfort, energy, taste and emotion. What’s broken is a food culture that gives us snacks designed to be less. Less flavour. Less nourishment. Less fulfilment. When cravings meet snacks that don’t deliver, we’re left feeling unsatisfied or out of balance.
We create snacks that give more - more taste, more nourishment and more satisfaction. Every product starts with crave-worthy flavour and texture, supported by ingredients that provide fuel rather than restriction. Our snacks are designed for the real moments cravings appear, offering a satisfying mix of taste and nourishment without compromising on pleasure. Where many snacks offer less, we believe in giving people more of what genuinely meets the moment.
How it started
What started in 2015 as an online subscription service has grown into an international healthy snack brand with more than 1,800 retail outlets and more than 2,000 foodservice locations.
Every year, we make over 12 million snack moments healthier. With a wide range of savory and sweet snacks made with nuts, beans, lentils, and dried fruit, you can find our bites in supermarkets, gas stations, school or work canteens, and even hotels.
Our base is in the Netherlands, but you can now also find our snacks in Germany, Belgium, England, and Scandinavia. The world is our oyster!
With backgrounds in supermarket retail and shipping finance, Marleen and Liesbeth couldn't be more different. But what they do share is a huge passion for food and all things delicious. Marleen started her working life as a category manager for the chips and snacks aisle (surprise, surprise) at a large supermarket chain, where she discovered the snack world needed a shakeup.
And then they met...
Brought together by a love of good food and healthy, tasty snacks, they decided to create BitesWeLove to prove to the world that “snacking” and “healthy” can go hand in hand, so you never have to choose again.
Stay informed about our plans and ambitions and follow the rollercoaster of setting up a food brand.
